® is a research project by Studio Molini that uses contemporary art to communicate a company message,
with architecture as the cohesive element. The artist, entrepreneur and architect work side by side,
bridging interrelated capabilities toward a singular concept.
® represents for the companies and industries an advanced corporate communication strategy,
where the contamination with contemporary art allows to investigate the possible future of an economy.
The art developers find in arteindustria
® an opportunity to promote specific art projects,
thus increasing contemporary art production of galleries, artists, curators, foundations and museum institutions
with the aid of an alternative tool.
was developed by architect, Maurizio Molini—whose explorations of art and culture
via frequent travels throughout Asia, Africa, and the Americas—build upon his aesthetic foundation of Italian design.