® is a research project by Studio Molini that uses contemporary art to communicate a company message, with
architecture as the cohesive element. The artist, entrepreneur and architect work side by side,
bridging interrelated capabilities toward a singular concept.
® represents for the companies and industries an
advanced corporate communication strategy, where the contamination with contemporary art allows to investigate the
possible future of an economy.
The art developers find in arteindustria
® an opportunity to
promote specific art projects, thus increasing contemporary art production of
galleries, artists, curators, foundations and museum institutions with the aid of an alternative tool.
was developed by architect, Maurizio Molini—whose explorations of art and culture via frequent travels throughout Asia, Africa, and the Americas—build upon his
aesthetic foundation of Italian design.